Philips Rolls Out First Locally-Developed LCD TV for the World

Wednesday, April 02, 2003

 

Another breakthrough from the Philips Innovation Campus


Philips unveils today its first made-in-Singapore LCD TV for the world market at its Toa Payoh facility. This follows an earlier announcement that its global development center for LCD TV would be based in Singapore.

Designed and developed at the Philips Innovation Campus in Singapore, this new range of LCD TVs consists of 3 screen sizes: 15 inch, 17 inch wide screen and 23 inch wide screen. "These LCD TVs are of special significance as the first 15,000 sets of varying sizes will be produced locally and exported to the European, American and Asian markets. Mass production of these models will take place in Philips' facilities in Europe and Asia," said Etienne Ducrot, Vice President & General Manager, Digital Mainstream TV. He added, "Given the conducive, pro-business environment and ready talent pool in Singapore, this global development center is well positioned for Philips to launch more new and exciting LCD TVs to the world market in the coming months."


Inaugurating at the global pilot production of the 17 inch wide screen model in Singapore, Mourad Mankarios, Chairman & CEO, Philips Electronics Singapore said, "With our vision as a high-growth technology company, this range of stylishly-designed LCD TVs will further propel Philips' strategic direction to be a home entertainment lifestyle shaper and leader in digital Flat TV products."

At the recent Consumer Electronics Show (CES) 2003 in Las Vegas, the 23 inch wide screen model won the Innovations 2003 Design & Engineering Showcase accolade in the Video Category.


With the latest advancements in picture and sound technology, this range of high definition LCD TVs (1280 x 768) with high resolution of 2.9 million pixels, provides outstanding picture brightness (450 nits) and contrast (400:1). Other features include Progressive scan, Active Control(TM) Plus+, Digital Crystal Clear(TM), Picture-in-picture, 7 display formats and 5 auto picture presets.


Its modern styling is complemented with robust speakers featuring Virtual Dolby(R) Surround and Incredible Surround sound. Equipped with FM radio and a multi-system TV tuner, these models can be mounted on a wall or placed upright using the matching arched tabletop stand. It also serves as a PC monitor with VGA input (WXGA).


The Philips Innovation Campus in Singapore, the largest development center for Philips outside of Europe, undertakes a wide array of development work. It draws together around 1000 development engineers and industrial designers with knowledge and expertise spanning the various Philips businesses enabling greater synergy, speed and efficiency in development and design work.

Any questions? Please contact

Kelly Yeo


Executive, Brand Management & Corporate Communications
Tel:  +65 6882 3605   
Email:  Kelly.Yeo@philips.com


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 29 billion in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 165,300 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. News from Philips is located at www.philips.com/newscenter