Philips calls for ideas on "Future Living Spaces" from students

Innovative concepts wanted to improve the way people live in Singapore; experts to debate on issues impacting urban lives and spaces at public seminar

July 12, 2011

Singapore – Philips today announced a call-for-ideas from all local tertiary students on concepts for “Future Living Spaces in Singapore” as part of its 60th anniversary celebrations in Singapore. The aim is to encourage students to think about how living spaces could be transformed in the next 10 to 15 years, driven by trends of an aging population, increasing urbanization, crowded cities, and climate change.


“The changing living space is a reality that Singapore will undoubtedly experience in the future as society ages,” said Wong Lup Wai, Country Manager of Philips Electronics Singapore. “Increased urbanization and issues around sustainability and climate change will challenge policy makers, industry experts, social advocates and grassroots leaders to develop increasingly innovative ways to create liveable, sustainable urban spaces for the young to the old. This will help Singapore to continue to thrive as one of Asia’s most liveable city.”


Through a free public seminar with notable industry experts who will discuss and share their views on global trends impacting Singapore, Philips aims to raise awareness of the importance of sustainable living, liveable cities and active aging in today’s fast-changing environment. Through this seminar and the contest, Philips hopes to encourage students to think and learn more about the societal trends that will shape their lives and impact living spaces.


The public seminar will be held at the Singapore Management University on Saturday, 30 July 2011, 10.30am – 12.30pm.


Jack Mama, creative director of the Probes program at Philips Design, will deliver the keynote address at the student seminar. Probes projects are 'far-future' research initiatives aimed at identifying long-term systemic shifts and anticipating changes in future lifestyles.


Experts with wealth of experience in policy-making, climate change, urbanization, demographics, lifestyle and society will come together in a panel discussion at the seminar. They will discuss and share insights on global trends and how these will impact Singapore and its living spaces in the future.


The panellists for the seminar include:

  • Howard Shaw, Corporate Advisor, Singapore Environment Council
  • Mary Tsao, President and Founding Director, Tsao Foundation
  • Tai Lee Siang, President of Singapore Institute of Architects (2007 – 2009); Group Managing Director of Ong & Ong Pte Ltd;
  • Toh Wee Khiang, Executive Director for Building and Infrastructure, EDB

As a global leader in health and well-being, Philips is committed to improving people’s lives with meaningful innovations. The company has also organized various dialogues all over the world to identify trends and discuss how we can tackle the challenges of a rapidly aging population and urbanising communities, as well as climate change.


Besides the Probes project, Philips has also set up a Centre for Health and Well-being which researches and provides insights, as well as platforms, to discuss mega-trends that shape nations’ healthcare, lifestyle and community identities. The aim is to gain deeper insights into the various issues faced by communities and co-create solutions with like-minded partners. In its 2010 report, “Liveable cities in a rapidly urbanizing world”, the Centre had explored how each nation puts forward original, practical solutions as immediate first steps towards creating more liveable and sustainable cities and urban regions.


Philips hopes the Future Living Spaces contest will similarly spur and inspire students to explore concepts of Singapore’s future living spaces and think laterally of practical solutions to address the key issues affecting them. The contest will also provide a platform for students to shape the future and help improve how people live in Singapore in the next 10 to 15 years.


The judges for the contest include:

  • Gregory Birge, Founder& CEO of F5DIGITAL Group
  • Howard Shaw, Corporate Advisor, Singapore Environment Council
  • Jeffrey Ho, Director, DesignSingapore
  • Low Cheaw Hwei, Global Creative Director for Philips Design, and board member of the DesignSingapore Council
  • Tai Lee Siang, President of Singapore Institute of Architects (2007 – 2009); Group Managing Director of Ong & Ong Pte Ltd


“For the past decades, Philips has been exemplary in design innovations that aim to improve the lives of people,” added Jeffrey Ho, Director of DesignSingapore. “This contest initiative by Philips is very timely, as we are facing the mounting challenges of an ageing population, increasing urbanization and climate change globally. This demands our students to use design to address these challenges and meet the users’ needs, and we look forward to their innovative design proposals to help make our lives better.”


“This initiative by Philips could not be timelier, with the global ecological challenges, rapid urban growth and the proliferation of digital technology in our daily lives,” said Gregory Birch, Founder and CEO of F5DIGITAL Group, who has volunteered as a judge for the student contest. “It is important to empower the youth with critical knowledge and equip them with practical skills to prepare for their generations and after. This contest provides such an opportunity.”


The contest is open to all tertiary students from 29 July to 19 September, and the video contest entries will be made available for public voting online till 23 September. The top 20 entries will be identified by the highest number of votes. The judges will then pick the best idea as well as the most inspiring and most innovative ideas, from this list. The top 3 winners and the top entries, will win $10,000 worth of cash and products in prizes.


For more information, please visit

For further information, please contact:

Lim Bee Hong
Corporate Communications
Tel: +65 6882 3267


Samantha Chan
Fleishman-Hillard Singapore
Tel: +65 6424 6389


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at