Philips Launches The ‘+’ Project in Singapore

September 27, 2012

This marks the latest installment of an ambitious, groundbreaking program that aims to improve people’s quality of life in Asia Pacific through collaboration and meaningful innovation.


  • The ‘+’ Project will engage people from all walks of life in Singapore on local health and well-being challenges impacting the nation, through a broad campaign including an interactive digital platform at 
  • Program aims to deliver truly meaningful innovations through engagement and co-creation of solutions with key partners, organizations and everyone in Singapore
  • Philips to invest US$50,000 to realize the winning idea


                              Watch the video on The ‘+’ Project by Philips in Asia Pacific 





Singapore – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today launched The ‘+’ Project in Singapore. This groundbreaking program aims to find innovative and people-centric solutions to health and well-being challenges impacting people living in the country. Successfully launched in Indonesia ( and Thailand (, The ‘+’ Project also seeks to collaborate with local communities to develop and co-create truly meaningful innovations that improve people’s health and well-being.


"Philips has more than 120 years of innovation experience and 60 years of local partnerships where we have witnessed and contributed to Singapore's transformation. We want to continue to help its people take better care of themselves and their loved ones. Through The ‘+’ Project, we will engage the community to co-create meaningful solutions that positively impact people's health and well-being. We are truly excited to bring The '+' Project to Singapore," said Ms. Harjit Gill, Chief Executive Officer of Philips ASEAN & Pacific and Chairman of Philips Singapore.


"Initiatives like The ‘+’ Project certainly complement community efforts on the ground very well in helping Singaporeans improve their quality of life. We welcome private sector initiatives that reinforce the People's Association (PA) Active Ageing Council's efforts to promote active ageing and healthy living among Singaporeans through the national Wellness Programme. By helping individuals improve their health and well-being as early as possible in life, we are helping them live life to the fullest," said Dr. Tan Yong Seng, PBM, Chairman, PA Active Ageing Council.


Philips will engage everyone in Singapore via a broad campaign, including a highly interactive online platform that aims to gather information on personal health and well-being concerns. On this platform, all Singaporeans can vote and rank five concrete ideas, developed by Philips with its key industry partners and influencers, to improve the quality of life in Singapore. Out of these five ideas, cutting across the thematic platforms of Healthy Living, Access to Healthcare and Livable Cities, one winning idea will be chosen through public voting. Together with partners and key societal organizations, Philips will realize the winning idea and invest up to US$50,000 in the project.


                              Five Ideas Proposed by The ‘+’ Project by Philips in Singapore 



"The approach behind The ‘+’ Project perfectly captures what we stand for as a company," said Ms. Gill. "We believe that to fundamentally improve the quality of people's lives, we need to first listen to the challenges people face. And then team up with community and stakeholders to bring to the market meaningful solutions. Only by driving innovation this way, can we really change things and arrive at what we call 'meaningful innovations'."




The ‘+’ Project in Singapore will evolve into a long-term campaign to drive improvement in health and well-being for all people here. Rapid development in the region has changed the way people live and take care of themselves and their loved ones. For Philips, The ‘+’ Project is a key platform to drive change and to place a greater focus on health and well-being across Asia Pacific.


Philips will also kick-off a two-week contest to get the online community to complete the survey and contribute by tweeting their solutions to the five ideas. Join our conversations on Twitter with #SGPlus. 


For more information on The ‘+’ Project by Philips in Singapore and on the survey, visit


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For further information, please contact:

Arent Jan Hesselink
Integrated Marketing and Communications,
Philips Asia Pacific
Tel: +65 8533 3955
Lim Bee Hong
Integrated Marketing and Communications,
Philips Asia Pacific
Tel: +65 6882 3267
Tan Jin Kien
Fleishman-Hillard Singapore for Philips Singapore
Tel : +65 6424 6954
Pallavi Misra
Fleishman-Hillard Singapore for Philips Singapore
Tel: +65 6424 6368

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at


The ‘+’ Project in the region

Philips has launched The ‘+’ Project, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project aims to help build livable cities, promoting healthy living and establishing affordable and accessible healthcare, systems. We do this by listening to the needs of people across the region, by partnering with the right stakeholders and by delivering meaningful innovation. The ‘+” Project combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia, New Zealand and Korea. For more information, visit   


About PA Active Ageing Council

The People’s Association (PA) Active Ageing Council was formed on 1 January 2010 to champion the cause of active ageing, create a supportive environment for active ageing elements to flourish in grassroots programmes and cultivate the notion of active ageing from young.  The intent is to permeate active ageing to all spectrums of the grassroots. 


Annex A

List of all five ideas proposed in The ‘+’ Project Healthier Schools, Brighter Kids


Help our children grow up healthier and happier, by transforming schools into ideal learning environments.


With more than 100 hours spent in school every month, how can we ensure that our next generation grows up happy and healthy? This idea proposes to transform a school into the best place for students to learn, grow and play. To manage myopia, proper LED desk lamps will be in place. A relaxation room will be created to combat stress. Healthy school meals put together by a nutritionist will be available, and a sleep program to assess students’ sleep patterns will be introduced.


Mothers’ Best Friends


Introduce corners for mothers to do free checks, seek advice and breastfeed in comfort.


You probably know that a mother’s milk is the best source of nutrition for babies. But are there more questions at the back of your mind? Mothers’ Best Friends will reassure new parents and mothers, with face-to-face and hands-on workshops, where counselors will share free advice. Specially built breastfeeding rooms with ambient lighting and furniture will also ensure comfort, and fetal monitoring devices will be in place for pregnant mothers to catch a sneak peak of their babies. These centers will be present across Singapore.


Parents’ University


Give all parents an upgrade, with workshops that share parenting and family skills and knowledge.


With a fast-paced city life, work demands and family commitments, being a parent in Singapore can be very stressful. Parents’ University focuses on parents in Singapore, with workshops conducted in the heartlands. Discover more about the dynamics between you and your child, and pick up tips on how to manage stress and get adequate rest. Learn about nutrition for children and how to tackle myopia. Find out how you can put together a comfortable environment for your children to grow and play in, from local interior designers.  


National Picnic Day


Go on a nation-wide date, and get ready for an evening of fun with food by celebrity chefs and activities by fitness instructors.


Also known as the ‘Garden City’, Singapore’s tropical weather and numerous parks make evening picnics a great way to relax and have fun. National Picnic Day adds evenings of well-being to your calendar, with nutritious food prepared by celebrity chefs and activities put together by fitness instructors. Participants will have to register their interest, and invites are on a first come first serve basis per picnic.


Heart Matters


Train more Singaporeans on CPR and AED in case of home emergencies, to enhance the safety of family members.


As Singapore’s population ages, ensuring that everyone at home is CPR and AED trained can help protect and enhance the safety of family members dear to us. Emergency at Home is a program, where teams of experts will visit homes of Singaporeans to train them on CPR and AED. Additional material on healthy living, eating and sleeping will also be covered for an all-rounded approach.