Philips highlights Singaporeans’ health and well-being concerns and areas for improvement in 2013 in The ‘+’ Project survey

January 3, 2013

  • Only 20% of Singaporeans go for health screenings at least once a year
  • 66% feel that they are in good physical health but only 34% exercise weekly
  • 63% rate health and well-being of children as good, but are concerned and want to improve this further

 

Singapore – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today published the findings of a broad survey on the subject of Singaporeans‟ health and well-being, undertaken as part of The '+' Project by Philips in Singapore. A total of 6,833 Singaporeans took part in Philips‟ survey and shared their views on personal health and well-being concerns in the country.

 

As part of The '+' Project, the company also asked the population to vote for one of five ideas to improve the health and well-being of Singaporeans. The winning idea, „Healthier Schools, Brighter Kids, will be realized by Philips, together with key partners, and the company has committed to invest US$50,000 in the project. Based on the findings, Philips has also identified some health and well-being improvement areas in Singapore for the years ahead.

 

“The overwhelming response we have received for the survey far exceeded our expectations. We are delighted with the high engagement level during this first phase of The '+' Project and will definitely explore how we can build on this engagement in the second phase of the project next year,” said Ms Harjit Gill, Chief Executive Officer of Philips ASEAN & Pacific and Chairman of Philips Singapore.

 

The online survey, conducted over 10 weeks, showed 78% of respondents are satisfied with their quality of life, and that a key determinant is their work-life balance. People who rated their work-life balance positively tend to be more satisfied with their quality of sleep (60%) and their current eating habits (73%) than those who do not have good work-life balance. People who rated their work-life balance negatively also ranked all other drivers negatively.

 

Other key factors determining Singaporeans' satisfaction with their quality of life include their views on children‟s health and well-being in Singapore (a 5.7% weighting within overall score), the quality of support systems for new parents and breastfeeding mothers (4.7% weighting), and the frequency of having nutritious meals (4.1% weighting)*.

 

   Work-life balance (25% weightage) is identified as the major contributing factor determining satisfaction with quality of life by the people of Singapore. View on quality of living contributed to overall satisfaction with a weightage of 18%; view on the quality of sleep and on their overall physical health weighed 12%, while satisfaction with eating habits accounts for 11% of total quality of life satisfaction.

 

“Singapore is one of the most livable cities in the world and this is endorsed by the high level of satisfaction that respondents have with their quality of life here. But our survey also identified some areas which can be improved going forward. This includes encouraging Singaporeans to exercise more frequently and to go for regular health screenings, for instance,” added Ms Gill.

 

Singaporeans feel that they are in good physical health – eat well, but do not exercise regularly enough

 

66% of Singaporeans feel that they have good physical health, with 49% of the respondents having nutritious meals a few times a week or more. Amongst those who are very or completely satisfied with their eating habits, 85% have nutritious meals a few times a week or more.

 

In general, 49% of respondents have nutritious meals a few times a week or more. 27% of the overall respondents is not satisfied with their current eating habits.

 

However, only 34% of the respondents exercise at least once a week or more. Interestingly, respondents in the older age group of 45-80 years of age (39.5%) are exercising more frequently than those within the 25-34 age group (35%). The level of satisfaction with eating habits is determined by how regularly respondents have nutritious meals. But the survey data highlights Singaporeans are not exercising regularly or frequently enough. An area of improvement in 2013 is to combine healthy eating with more regular and frequent exercises to improve Singaporeans' physical health.

 

Health screenings and lack of life-saving skills identified as areas of improvement

 

Despite the high standards of healthcare and efforts to encourage regular health screenings, only 20% of respondents go for health screenings at least once a year, with 40% rarely, or never at all. The majority of the respondents who go for health screenings at least once a year, fall within the 45-80 age group.

 

Although cardiac-related ailments account for 23.5% of deaths in Singaporei, it was found that more than 60% of the local residents polled have no knowledge or only basic knowledge of sudden cardiac arrests and the use of cardiopulmonary resuscitation (CPR) and automated external defibrillators (AEDs). Given that 67% of cardiac arrests occur in residential areas, but only 20% of bystanders are able to respond with CPRii, there is an urgent need to do more to educate Singaporeans on cardiac-related issues and equip them with life-saving skills.

 

Singaporeans concerned about health and well-being of children, feel support for new parents is sufficient

 

Despite the fact that 63% of the respondents feel that the health and well-being of children in Singapore is good, the majority still voted for the “Healthier Schools, Brighter Kids” idea. This reflects a general concern for our children's health and well-being, and the desire of Singaporeans to do even more to create healthy learning environments for children here.

 

In addition, 60% of the respondents feel that quality of support systems for new parents and breastfeeding mothers are currently sufficient, though only 56% claimed to possess no more than basic knowledge of infant nutrition and care.

 

Quality of living in Singapore and sufficiency of support systems for new parents and breastfeeding mothers were identified as key indicators determining overall perceptions on health and well-being of children in Singapore.

 

About The ‘+’ Project by Philips Online Survey

 

The online survey was conducted on The '+' Project dedicated digital platform, www.philips.com.sg/plus, over a ten week period from September to November 2012. The survey gives useful insights into Singaporeans‟ health and well-being concerns. And Philips aims to continue the conversation to understand and help address some of these health and well-being challenges through partnerships to co-create relevant and meaningful innovations in the later stages of The '+' Project.

 

Methodology

 

Methodology for analytics include the standard percentages, the Kruskal Regression method to identify drivers of satisfaction of health and well-being, with various correlation matrices used to better understand the relationship between attributes and effect on health and well-being. This also identifies underlying patterns and relationships otherwise not apparent.

 

The '+' Project survey is validated by market research firm TNS.

 

For more information on The '+' Project by Philips in Singapore and on the survey, visit www.philips.com.sg/plus, or join our conversations on Twitter with #SGPlus.

 

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For further information, please contact:

Elvin Ong, Integrated Marketing and Communications, Philips Asia Pacific
Tel: +65 9829 2055
Email: elvin.ong@philips.com

 

Lim Bee Hong, Integrated Marketing and Communications, Philips Asia Pacific
Tel: +65 6882 3267
Email: bee.hong.lim@philips.com

 

Pallavi Misra, Fleishman-Hillard Singapore for Philips Singapore
Tel: +65 6424 6368
Email: Pallavi.Misra@fleishman.com

 

Samantha Ng, Fleishman-Hillard Singapore for Philips Singapore
Tel: +65 6424 6361
Email: Samantha.Ng@fleishman.com

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The ‘+’ Project in the region

Philips has launched The „+‟ Project, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The „+‟ Project aims to help build livable cities, promoting healthy living and establishing affordable and accessible healthcare, systems. We do this by listening to the needs of people across the region, by partnering with the right stakeholders and by delivering meaningful innovation. The „+‟ Project combines the expertise from Philips‟ business sectors and the company‟s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people‟s lives across the region. The scope of this program covers the ASEAN countries, Australia, New Zealand and Korea. For more information, visit philips.com/plus.

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About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people‟s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

 

 


*The weightage is derived from the relationships between the various questions with respect to the overall quality of life among Singaporeans, using Kruskal Regression methodology.

i Source: Ministry of Health, Singapore http://www.moh.gov.sg/content/moh_web/home/statistics/Health_Facts_Singapore/Principal_Causes_of_Death.html
ii Source: Channel NewsAsia, http://www.channelnewsasia.com/stories/singaporelocalnews/view/1152531/1/.html

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