Philips joins hands with three Singapore primary schools to create healthier schools and brighter kids

September 4, 2013

  • Joint efforts with Singapore’s primary schools to enable more than 3,600 students to adopt healthier lifestyles
  • Collaborative project is part of The '+' Project by Philips, which aims to address modern-day health and well-being challenges

 

Singapore – Today at Gongshang Primary School, Royal Philips (NYSE: PHG, AEX: PHIA) and school officials marked the  realization of the Healthier Schools, Brighter Kids initiative. This idea won the most votes in a nation-wide survey conducted by Philips earlier, reflecting Singaporeans’ desire to enhance the health and well-being of children.

 

Intended to help our pupils grow up with healthy living habits, the Healthier Schools, Brighter Kids is a collaboration between Philips, Gongshang and two other participating primary schools.

 

BUST A MOVE: Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations, and Mr. Arent Jan (AJ) Hesselink, Philips, joined Mdm. Jackie Kok Chow Hiong, Principal, Gongshang Primary School, its staff and 480 students in a mass exercise at the launch of Philips’ Healthier Schools, Brighter Kids initiative on Wednesday, September 4, 2013.

 

More than 480 students took part in today’s celebration of the Healthier Kids, Brighter Schools program at Gongshang Primary School. Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations, was the guest of honor at the event, which included a range of activities, such as a mass exercise, a cooking demonstration where students showcased the insights gained from specially developed cooking classes conducted by experts who taught them how to prepare healthier meals.

 

“To provide a more holistic learning program, it is important for schools to also consider how they can impart students with life skills that will help them lead a more complete and healthy life,” said Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations. “I applaud Gongshang for exploring innovative programs such as the Healthier Schools Brighter Kids project with Philips to help their students, as well as parents and teachers, learn tips and techniques that will help our children grow up healthier.”

 

CUE THE MUSIC: Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations, and Mr. Arent Jan (AJ) Hesselink, Philips, joined Mdm. Jackie Kok Chow Hiong, Principal, Gongshang Primary School, its staff and 480 students in a mass exercise at the launch of Philips’ Healthier Schools, Brighter Kids initiative on Wednesday, September 4, 2013.

 

Building Healthier Schools for Brighter Kids

The Healthier Schools, Brighter Kids initiative consists of three core programs which enhance the health and well-being of students through unique collaborations with teachers, vendors and parents.

 

  • To promote Healthier Eating, Philips arranged for nutritionists to consult with canteen vendors on how to easily and inexpensively prepare healthy and nutritious foods. Cooking classes and demonstrations helped students, parents and teachers learn about preparing healthy breakfasts, and minimizing oils, sugars and fats in their diets, while getting enough fruits and vegetables. In addition, some common myths around food and nutrition were debunked and clarified by the nutritionist during the sessions with parents and teachers.

 

BREAKFAST OF CHAMPIONS: Students from Gongshang Primary School serve food they prepared in a cooking class as part of Philips’ Healthier Schools, Brighter Kids initiative to Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations, Mr. Arent Jan (AJ) Hesselink, Philips, and Mdm. Jackie Kok Chow Hiong, Principal, Gongshang Primary School on Wednesday at the launch of the initiative.

 

  • As part of the Healthier Sleep program, a sleep doctor engaged by Philips educated students, parents and teachers on the importance of sleep, and how sleep can improve children’s concentration in class and help them stay healthy.

 

A UK study has previously shown that children who do not follow regular sleep routine, or sleep only after 9pm tend to score lower in reading and math.1

 

  • Through the Healthier Eyes program, parents and teachers learnt about visual hygiene and ergonomics for healthier eyes from optometrists, including the use of proper lighting for various activities. They also picked up some tips to identify signs that may reflect visual problems in their children. For the students, a fun and interactive skit was developed to teach them how to take better care of their eyes.

 

Singapore has one of the world’s highest rates of myopia, and Philips’ initiative helps raise awareness and address this challenge.

 

“Gongshang Primary School’s vision is ‘A healthy, confident, gracious and morally upright pupil with a passion for learning and love for Singapore.’ We are glad to be able to work with Philips and its partners to provide our students, their parents and our teachers with additional information and skills that will complement our existing programs to promote the holistic development of the children,” said Mdm. Jackie Kok Chow Hiong, Principal at Gongshang Primary School.

 

Through the Healthier Schools, Brighter Kids program, Philips expects to reach 300 teachers, 300 parents, 30 canteen vendors and more than 3,600 students across the three primary schools this year.

 

The ‘+’ Project by Philips in Singapore

The Healthier Kids, Brighter Schools initiative was selected in a nation-wide survey on the health and well-being concerns of Singaporeans conducted late last year. The initiative and survey are results of The ‘+’ Project by Philips, a multi-year campaign aimed at improving the lives of people across Southeast Asia and Korea.

 

PARTNERING FOR KIDS: Mr. Baey Yam Keng, Adviser to Tampines Grassroots Organisations greets Mr. Arent Jan (AJ) Hesselink, Philips at the launch of Philips’ Healthier Schools, Brighter Kids initiative at Gongshang Primary School

 

TITLES

  • Mr. Baey Yam Keng,  Adviser to Tampines Grassroots  Organisations
  • Mdm. Jackie Kok Chow Hiong, Principal, Gongshang Primary School.
  • Mr. Arent Jan (AJ) Hesselink, Head of Integrating Marketing & Communications for ASEAN & Pacific, Philips

 

“Through the ‘+’ Project, we engage with communities to deliver meaningful solutions which improve the quality of people’s lives. Philips has been present in Singapore for more than 60 years and in that time, we have learned a great deal about the challenges Singaporeans face, as well as their hopes and aspirations for their loved ones. In selecting the Healthier Schools, Brighter Kids program, Singaporeans expressed their strong desire to provide children a strong foundation in their formative years when a lot of time is spent in schools,” said Ms. Harjit Gill, Chief Executive Officer of Philips ASEAN & Pacific and Chairman of Philips Singapore.

 

“Singapore is one of Asia’s leading cities. Aspirations are high and the pressure on children in this fast-paced urban environment can influence their long term development. The Healthier Schools, Brighter Kids program aims to help our children grow up healthier and happier by reaching out to key influencers in their lives and creating a supportive and healthier environment for our children in schools. We are pleased to collaborate with three primary schools for this initiative, to empower our children to adopt healthier living habits and take better care of themselves”, added Ms. Gill.

 

Through The ‘+’ Project, Philips is making difference across the region by listening to people and then forging partnerships and delivering meaningful innovations.

 

For more information on The ‘+’ Project by Philips in Singapore, visit www.philips.com.sg/plus.

 

Photos are available for media use: http://sdrv.ms/1a2EjUk

 

 

 


1 Based on external study conducted in the UK of more than 11,000 seven-year-olds http://www.bbc.co.uk/news/health-23223751

For further information, please contact:

Lim Bee Hong
Regional Communications Lead, Corporate
Tel: +65-6882-3267
E-mail: bee.hong.lim@philips.com

 

Samantha Ng
FleishmanHillard for Philips
Tel: +65-6424-6361
E-mail: Samantha.Ng@fleishman.com

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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About The ‘+’ Project:

The ‘+’ Project by Philips is a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project aims to help build livable cities, promote healthy living and establish affordable and accessible healthcare systems. Philips does this by listening to the needs of people across the region, by partnering with the right stakeholders and by delivering meaningful innovation. The ‘+’ Project combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers Southeast Asia and Korea. For more information, visit philips.com/plus.

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