Singapore – Royal Philips (NYSE: PHG, AEX: PHIA), a diversified technology company with businesses in healthcare, consumer lifestyle and lighting, and Temasek Polytechnic (TP), have signed a memorandum of understanding (MoU) to build a long term strategic collaboration. This will be based on a multi-disciplinary approach aimed at promoting knowledge exchange, building existing and new capabilities, developing research competence and co-creating solutions in Singapore for the region.
Through the MoU, Philips and TP will embark on projects and attachment programmes, conduct joint research and workshops, as well as share and set up research facilities. The collaboration will be multi-disciplinary to address key challenges and co-create solutions for Singapore and the region, including but not limited to areas such as healthcare and gerontology, livable and sustainable cities, and consumer insights.
Ms Harjit Gill, CEO of Philips ASEAN & Pacific, said "At Philips, our mission is to improve the lives of 3 billion people a year by 2025. We believe that the best way for us to do this is through delivering locally relevant innovations that help people to be healthy, live well and enjoy. Singapore is our regional hub and we are keen to leverage the country’s infrastructure, ecosystem and multi-cultural population to build a regional center of innovation excellence."
|"Through this long term collaborative and multi-disciplinary partnership with Temasek Polytechnic, we will develop innovation activities that deliver impactful local solutions that address people’s needs and solve societal challenges such as healthcare for an aging population," she continued. "In addition, we aim to also contribute to capabilities building in Singapore, not just for present industries but also to build new capabilities for future industries as we tackle the big challenges of our world today."|
Temasek Polytechnic’s Principal and CEO Mr Boo Kheng Hua said, "This partnership will pave the way for greater things to come as Temasek Polytechnic and Philips explore ways to bring more convenience to families, provide higher quality of healthcare for an ageing population and better nutrition and sustenance to all, among other achievable objectives. This collaboration will set an ideal platform for our staff and students to gain exposure as well as build capabilities."
At the signing ceremony, Philips and TP announced the first project to be launched under this MoU involving a prototype of a new Philips Noodle Maker. Led by TP’s School of Applied Science, the team, together with TP’s School of Design, will put the Philips Noodle Maker through its paces to test various aspects such as product design and ease-of-use. Tapping on their extensive knowledge of nutrition and local cuisines, TP’s School of Applied Science will also create and test new recipes for the Philips noodle maker that cater to the local palette. These recipes will be assessed for their nutritional quality and compared to off-the-shelf noodles found in local supermarkets. Likewise, TP’s School of Business will look into the creation of novel recipes for the Air Fryer.
With TP’s extensive expertise in recipe development and emphasis on healthy eating, these newly developed recipes using Philips technology and kitchen appliances are targeted at segments of the population that include the young and the elderly. This project may be extended into the second phase to encompass more regional cuisines for an international audience.
These tests will be extremely useful to Philips in deriving local consumer insights that will help sharpen its product proposition and to market the Philips Noodle Maker to Singaporeans. For TP, the collaboration with Philips offers its students the opportunity to apply their skills and knowledge to real-world scenarios in the area of food preparation that can have real-world business impact.
Philips and TP will be building a pipeline of projects for the year. This includes a project to study and mine consumer insights that will effect behavioral change for an enhanced experience, especially among the elderly, to support self-management of health outside traditional healthcare delivery settings. This project will be led by the Philips team from its newly established Hospital to Home business for Asia Pacific, which has its regional headquarters and competence centre located in Singapore. The company is introducing innovations that will help health systems in Asia address the challenges linked to a fast growing and ageing population.