There’s no one-size-fits-all approach to developing innovations that are personal, relevant and impactful. As a global brand, we have to consider all kinds of lifestyles and demographics in our product development so that we can improve everyone’s lives, not just a lucky few.
Access is a major challenge to providing safe, reliable healthcare. At Philips, we constantly ask ourselves how we can deliver the same quality of care to a woman in rural Africa as to a woman in urban Shanghai or suburban Melbourne.
Through the application of mobile and remote technologies, we have been able to deliver maternal healthcare to locations and people that might not ordinarily have had access to it. Philips VISIQ is one such success story: a high-performance, mobile ultrasound system that helps clinicians give a quick and reliable diagnosis and supports decision-making.
A global approach
One of the most widely used diagnostic tools of the past few decades has been ultrasound. We wanted to understand what issues the medical community faced when it came to providing safe ultrasounds, so we consulted extensively with a cross-section of healthcare professionals. What we learned was that mobility and ease of use were two of the most important factors. We decided to develop a device that could deliver high quality images, and was both mobile and simple to use.
Small, simple and powerful
One of the most innovative aspects of VISIQ is its size. The ultrasound transducer, which connects to an everyday tablet via USB, is small enough to fit into the palm of one’s hand. This allows healthcare workers to perform diagnostic scans in a wide range of environments – from small clinics to remote locations far from conventional medical care.
The simplicity of the device is another reason the device can be employed in remote locations, as it enables fast training in its use. However, the system is fully-equipped to deliver all of the features needed to carry out complete ultrasound scans that give a full overview of what is happening with any expectant mother. The user-friendly, multi-touch interface, combined with the high-quality imaging capabilities, allows for users to make instant diagnoses and take fast decisions.
Raising the quality of care
VISIQ is a meaningful solution to a pressing problem that affects many women around the globe. Mothers who would otherwise have had limited or no access to any kind of pre-natal care can now get regular check-ups on their baby’s development, and detect problems and critical conditions that could potentially result in miscarriage, death or post-natal problems.
We’re proud to say that VISIQ is technology that makes a real difference, no matter where you are.