Philips launches ‘Microbial Home’ new forward looking design concepts

October 20, 2011

Eindhoven, the Netherlands – Today Philips presents its latest forward looking design project ‘Microbial Home’. This new forward looking group of design concepts represent an innovative and sustainable approach  to energy, waste, lighting, food preservation, cleaning, grooming, and human waste management.


Microbial Home – creating a cyclical eco-system

The Microbial Home project is a proposal for an integrated cyclical ecosystem where each function’s output is another’s input. In the project the home has been viewed as a biological machine to filter, process and recylcle what we conventionally think of as waste – sewage, effluent, garbage, waste water.


Sustainability – closer to nature
The Microbial Home project suggests that people should move closer to nature and proposes strategies for developing a balanced microbial ecosystem in the home. “Designers have an obligation to explore solutions which are by nature less energy-consuming and non-polluting,” says Clive van Heerden, Senior Director of Design-led Innovation at Philips Design. ‘We need to push ourselves to rethink domestic appliances entirely, how homes consume energy and how entire communities can pool resources,” concludes Clive van Heerden. 


Microbial Home concepts
Five lifelike models of the concepts (see annex and website Philips Design) within the Microbial Home domestic ecosystem will be shown to the public at the Piet Hein Eek gallery during Dutch Design Week (DDW) only. The DDW takes place from 22 – 30 October 2011. Visitors and press are welcome during the opening hours of Piet Hein Eek throughout the event.

The Philips Design discussion platform is open for questions and dialogues concerning the Microbial Home project. 
Both Designers Clive van Heerden and Jack Mama will be available for press interviews on Wednesday 26th.
Please email Femmy de Rijk if you are interested.

Philips Design Probes
The ‘Microbial Home’ project is part of the Philips Design Probes program, which was established to explore far future lifestyle scenarios based on rigorous research in a wide range of areas. Probes projects are intended to understand future socio-cultural and technological shifts with a view to developing nearer-term scenarios. These scenario explorations are often carried out in collaboration with experts and thought leaders in different fields, culminating in a ‘provocation ‘designed to spark discussion and debate around new ideas and lifestyle concepts. Previous Probe projects include 'Electronic Tattoo', 'Emotional sensing dresses', 'Sustainable Habitat', and the ‘Food Probe’.

The Design Probe projects carried out by Philips Design are part of a wider Philips strategy aimed at improving the innovation hit rate. While it is not intended that design concepts coming out of the Probes program are translated to marketable solutions, insights gained from debate around the concepts feed into future innovation for the company.


Philips Design’s creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:

For further information, please contact:

For further information, please contact:
Name: Femmy de Rijk
Philips Design / Communications
Tel: +31 (0)6 25 00 9463

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at