Philips wins 2011 Australian International Design Award for SensoTouch 3D shaver

July 26, 2011

Melbourne, Australia – Royal Philips Electronics (NYSE: PHG, AEX: PHI) is proud to announce that Philips Design won the 2011 Australian International Design Award for the Philips SensoTouch 3D shaver. A total of three products including the FreeStreet street lighting system, the Fidelio Docking Speaker and the SensoTouch 3D shaver were Philips finalists for the Australian Design Awards. Earlier this year, all three of these products were amongst the Philips products successfully recognized with iF awards.


“It is great to receive the Australian International Design award for our SensoTouch 3D shaver. Over the past 70 years we’ve introduced numerous key design innovations in electric shaving. Our people-focused approach strongly contributed to the design of this, our most advanced shaver yet. Based on market- and consumer insights we were able to design a meaningfull solution for shaving - making users look their best and feel comfortable while shaving” says Ian Ellison, Creative Director at Philips Design.


About the SensoTouch 3D shaver:
The innovative electric shaver for both wet and dry combines design-led innovation with advanced technology to create an iconic and pioneering product. It has a seamless and ergonomically designed body that is comfortable to hold, allowing for a preferred shaving experience. The body has a hidden display that adds a touch of sensorial surprise and magic via an inviting light effect. The animation is initiated through motion sensing that reacts when touched, thus making visible the discreet On/Off switch.


According to Mr Brandon Gien, Managing Director of Good Design Australia, the international design promotion organization responsible for running the Australian International Design Awards, “Our esteemed judges spent a week assessing each entry against a common set of criteria focussing on innovation, form, function, quality, safety and sustainability. To be named a finalist in the  Australian International Design Awards is a significant achievement. This year with our first ever finalists’ public exhibition, this recognition is more valuable than ever and rewards those companies championing the value of professional design.”


Philips’ design was last nominated for the Australian Awards in 2008, when both the Philips Aurea FlatTV and Arcitec electric shaver received awards. This year,  Philips products are finalists in both the ‘consumer’ and the ‘architectural and interior products’ categories. The nominated products will be featured during the upcoming Finalists exhibition on July 21st in Melbourne. 


About the Australian Design Awards
The Australian International Design Awards is recognized by the International Council of Societies of Industrial Design (ICSID) as Australia’s peak design endorsement scheme. With its origins dating back to 1958, the Australian International Design Awards has a proud 50-year legacy of promoting new, innovative and well designed products in Australia and throughout the world.


About Philips Design
Philips Design, with seven locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:

For further information, please contact:

Femmy de Rijk
Philips Design / Communications
Tel: +31 (0)6 25 00 9463


Sarah Campbell
Philips Corporate Communications Australia
Tel: +61 421 612 994


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at