Philips announces winning idea in The ‘+’ Project after online and public engagements; finds 78% of Singaporeans are satisfied with their overall health and well-being

January 3, 2013

Voting results reflect Singaporeans’ desire to improve health and well-being of children and foster healthier living and learning environments in schools


  • More than 6,800 votes received, with 45% voting for idea to make school environment healthier for children
  • The '+' Project online survey revealed 78% of the 6,833 respondents are satisfied with their overall health and well-being
  • Online survey results provide a detailed picture of the state of health and well-being of Singaporeans that bears relevance to Singapore's National Conversation


Singapore – The 'Healthier Schools, Brighter Kids' idea has won The '+' Project crowdsourcing contest held by Philips in Singapore, taking 45% of the popular vote on the interactive digital platform built by Royal Philips Electronics (NYSE: PHG, AEX: PHI).


Together with partners and key societal organizations, Philips will now move into the implementation phase to realize the winning idea aimed at transforming schools into healthy environments to learn, grow and play. Over the next few months, Philips will start to identify partners for this project and will invest up to US$50,000 to put in programs to make healthier schools and encourage healthy living.


“As a company, we believe that to fundamentally improve the quality of people's lives, we need to first listen to the challenges people face. Through The '+' Project, we have learned that creating a healthy and learning environment for their children is a top concern for many Singaporeans. Philips will take the lead in transforming a school into a nurturing habitat that fosters healthy living and an ideal learning environment,” said Ms Harjit Gill, Chief Executive Officer of Philips ASEAN & Pacific and Chairman of Philips Singapore.


Philips also engaged the Our Singapore Conversations (OSC) secretariat by sharing insights garnered from The '+' Project survey. The findings of the Philips survey will help provide further inputs on the health and well-being challenges faced by Singaporeans and support the government's goal of gathering feedback and spurring the Singapore conversation.


Specifically developed to engage people from all walks of life in Singapore on local health and well-being challenges impacting the nation, The '+' Project also aims to provide a platform to co-create meaningful innovations to address some of these challenges.


The '+' Project in Singapore was launched on September 25, 2012 with participation from the People's Association. Over 10 weeks, more than 6,800 Singaporeans voted for and ranked five concrete ideas developed by Philips with its key industry partners and influencers, to improve the quality of life in Singapore.


On The '+' Project digital platform, Singaporeans also provided insights into their health and well-being challenges and concerns through an online survey. The survey indicated that 78% of Singaporeans are satisfied with their quality of life here. This optimism is reflected in views on the health and well-being of children in Singapore, with 63% rating this as good to excellent. Despite this, many are still concerned and eager to further improve children‟s health and well-being, as reflected in the overwhelming votes for the 'Healthier Schools, Brighter Kids' idea to improve the learning environments for our children in schools.


Healthier Schools, Brighter Kids idea a clear winner


More than 6,800 votes were garnered over 10 weeks. The final result – 3,057 Singaporeans voted for 'Healthier Schools, Brighter Kids', with the 'Heart Matters' idea coming in a distant second with 1,343 votes.


The 'Healthier Schools, Brighter Kids' idea aims to transform schools into healthy environments to learn, grow and play, by putting in place programs to encourage healthy living. This includes setting up relaxation rooms to help children de-stress and recharge, consulting nutritionists to encourage healthier food habits and rolling out a sleep program to assess and improve students' sleep habits. Through this holistic approach, Philips will develop a model where schools will promote a healthier lifestyle for children in addition to imparting learning.


Survey results shared online to spark Singapore Conversation around health and well-being issues


Singaporeans were also invited to take an online survey as part of The '+' Project. And 6,833 people responded, providing valuable insights into their health and well-being concerns.


Some of the challenges and concerns associated with an aging population, and raised in earlier Singapore conversations, are also reflected in the survey results. For instance, interestingly, 66% view themselves as having good physical health, but only 34% exercise at least once a week. It is worth noting that the older age group (45-80 years) is exercising more frequently as compared to youths, perhaps due to the continuous efforts by the government to promote active aging and healthy living amongst the silver generation.


As Philips moves on to the implementation phase in Singapore, The '+' Project continues to be a key platform to engage Singaporeans. The company will continue its outreach to engage Singaporeans in dialogues on how we can improve the health and well-being of people in Singapore. It will also update the community on progress of the 'Idea in Action' phase as it sets out to implement the winning idea.


For more information on The '+' Project by Philips in Singapore and on the survey, visit, or join our conversations on Twitter with #SGPlus.


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Voting Results from The '+' Project Survey – 'Healthier Schools, Brighter Kids' tops voting.


For further information, please contact:

Elvin Ong, Integrated Marketing and Communications, Philips Asia Pacific
Tel: +65 9829 2055


Lim Bee Hong, Integrated Marketing and Communications, Philips Asia Pacific
Tel: +65 6882 3267


Pallavi Misra, Fleishman-Hillard Singapore for Philips Singapore
Tel: +65 6424 6368


Samantha Ng, Fleishman-Hillard Singapore for Philips Singapore
Tel: +65 6424 6361


The ‘+’ Project in the region

Philips has launched The '+' Project, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The '+' Project aims to help build livable cities, promoting healthy living and establishing affordable and accessible healthcare, systems. We do this by listening to the needs of people across the region, by partnering with the right stakeholders and by delivering meaningful innovation. The '+' Project combines the expertise from Philips' business sectors and the company's innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people's lives across the region. The scope of this program covers the ASEAN countries, Australia, New Zealand and Korea. For more information, visit


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people‟s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at