The Philips 3200 Series LatteGo also presents two breakthrough, industry-first innovations. The first is its patented low maintenance AquaClean water filter system that ensures no descaling for 5,000 cups*, and provides better taste in a cup, with filtered water. The second is its two-parts, no tubes external LatteGo milk carafe system that can be easily disassembled and rinsed clean under the tap in as little as 15 seconds. This makes it the fastest to clean milk system ever*. For extra convenience, the LatteGo milk system is also dishwasher safe.
Philips will be celebrating the launch at Chye Seng Huat Hardware (CSHH) by specialty coffee pioneer PPP Coffee (formerly known as Papa Palheta) to introduce the “Philips X CSHH House of Coffee”. Through the month of October, consumers can also add on a cup of coffee with every purchase of mains at just $4 as part of a promotional menu as well as themed workshops at CSHH.
Coffee making is an art, but its science is undeniable. The Philips 3200 LatteGo is a breakthrough innovation that allows you to make fresh coffee easily, letting you enjoy café-style coffees at home. It also addresses consumer pain points by removing the hassle of cleaning and maintenance – making artisanal coffee more accessible to everyone.
Mr. Nicholas Lee
General Manager, Personal Health, Philips ASEAN Pacific
Ms. Lim Shi Li, Barista and Retail Specialist, PPP Coffee - There are a lot of factors that affect the quality of a cup of coffee - from the roast quality, grind size and temperature to how it is being brewed. The more these variables are managed and controlled, the better your cup of coffee will taste. The new Philips 3200 LatteGo manages all these so that you can enjoy fresh coffee in the comfort of your home
Debuting to the public on World Coffee Day on October 1, the Philips X CSHH “House of Coffee” experience features until the end of the month at The Annex within CSHH. Visitors to the House of Coffee will also be amongst the first to experience the range of fully automated espresso machines. Dedicated coffee specialists will be on-site to provide advice on brew ratios and practices, grind size, beans and state-of-the-art equipment to suit every connoisseur’s coffee needs.
Other festivities include a promotional menu and thematic workshops on Coffee Appreciation and Cupping and Roasting Tours. Consumers who purchase a Philips LatteGo series FAEM at the House of Coffee will also receive a free bag of coffee beans by Chye Seng Huat Hardware.
Philips X Chye Seng Huat Hardware “House of Coffee” Experience |
*Based on 8 filter replacements as indicated by the machine. Actual number of cups depends on selected coffee varieties, rinsing and cleaning patterns
*Based on consumer testing in Germany comparing leading One Touch (coffee + milk) Fully Automatic Espresso machines
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.