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Sep 26, 2019

Philips launches new range of coffee machines in Singapore: Giving you the fresher, fuss-free café style experience at home


The portfolio of innovative machines will be introduced this World Coffee Day with a “House of Coffee” experience

Philips launches latest range of coffee machines with “House of Coffee” experience to provide consumers fresher, fuss-free café style experience at home
SINGAPORE – This World Coffee Day, Philips is launching its series of fully automated espresso machines, or FAEM, in Singapore.  This new and exciting series lets coffee lovers enjoy their fresh, fuss-free café style coffee in the comfort of their homes at the touch of a button.  The range includes Philips 2200 Series, Philips 3100 Series, Philips 3200 Series, Philips 5000 Series and the PicoBaristo.

Designed for discerning coffee connoisseurs, the range of fully automated espresso machines introduces professional-grade specialty machines into the comfort of homes. The result is a high-quality coffee experience with a simple process, giving consumers a bean-to-cup experience, in unmatched speed, convenience and freshness.

ARTISAN COFFEE MAKING MEETS INNOVATION – PHILIPS 3200 SERIES LATTEGO
 

Philips is introducing its latest fully automated coffee machines – the Philips 3200 Series LatteGo.

Freshly ground beans
 

Grind coffee immediately before brewing for fresher flavor with Philips 3200 Series LatteGo durable ceramic grinders for desired grind size and consistency. Explore the world of freshly ground beans, where you can pick any type of coffee beans that you fancy. To preserve the coffee beans, the aroma seal, which is located on the bean container, ensures that the beans maintain their original state over time.

Customized to taste
 

The Philips 3200 Series LatteGo fully-automatic espresso machines allow consumers to create up to five delicious coffees, including brewed coffee, latte macchiato, cappuccino, espresso, and americano. Its unique intuitive-touch display enables easy selection of aroma strength and quantity of beverage. A winning feature is also its LatteGo milk system that calibrates the optimum temperature for steam to heat and foam milk, resulting in silky-smooth froth for milk-based coffees – perfect results, easily.

Effortless use and cleaning for everyday enjoyment
 

The Philips 3200 Series LatteGo also presents two breakthrough, industry-first innovations. The first is its patented low maintenance AquaClean water filter system that ensures no descaling for 5,000 cups*, and provides better taste in a cup, with filtered water.  The second is its two-parts, no tubes external LatteGo milk carafe system that can be easily disassembled and rinsed clean under the tap in as little as 15 seconds. This makes it the fastest to clean milk system ever*. For extra convenience, the LatteGo milk system is also dishwasher safe.
 

Philips will be celebrating the launch at Chye Seng Huat Hardware (CSHH) by specialty coffee pioneer PPP Coffee (formerly known as Papa Palheta) to introduce the “Philips X CSHH House of Coffee”. Through the month of October, consumers can also add on a cup of coffee with every purchase of mains at just $4 as part of a promotional menu as well as themed workshops at CSHH.

Coffee making is an art, but its science is undeniable. The Philips 3200 LatteGo is a breakthrough innovation that allows you to make fresh coffee easily, letting you enjoy café-style coffees at home.  It also addresses consumer pain points by removing the hassle of cleaning and maintenance – making artisanal coffee more accessible to everyone.

Mr. Nicholas Lee

General Manager, Personal Health, Philips ASEAN Pacific

Ms. Lim Shi Li, Barista and Retail Specialist, PPP Coffee - There are a lot of factors that affect the quality of a cup of coffee - from the roast quality, grind size and temperature to how it is being brewed. The more these variables are managed and controlled, the better your cup of coffee will taste. The new Philips 3200 LatteGo manages all these so that you can enjoy fresh coffee in the comfort of your home

 

#GETFRESH WITH PHILIPS X CSHH’S “HOUSE OF COFFEE” 

Debuting to the public on World Coffee Day on October 1, the Philips X CSHH “House of Coffee” experience features until the end of the month at The Annex within CSHH. Visitors to the House of Coffee will also be amongst the first to experience the range of fully automated espresso machines. Dedicated coffee specialists will be on-site to provide advice on brew ratios and practices, grind size, beans and state-of-the-art equipment to suit every connoisseur’s coffee needs.
 

Other festivities include a promotional menu and thematic workshops on Coffee Appreciation and Cupping and Roasting Tours. Consumers who purchase a Philips LatteGo series FAEM at the House of Coffee will also receive a free bag of coffee beans by Chye Seng Huat Hardware.

Philips X Chye Seng Huat Hardware “House of Coffee” Experience
Date:
1 October – 31 October 2019
Time:

Tue - Fri: 9am - 7pm

Sat & Sun: 9am - 10pm

Closed on Mondays
Location:
150 Tyrwhitt Road, Singapore 207563
Workshops: 

Coffee Appreciation and Cupping (12 Oct, 26 Oct @ 10.00am), sign -up here

Roasting Tours (19 Oct @ 10.00am), sign-up here

 

*Based on 8 filter replacements as indicated by the machine. Actual number of cups depends on selected coffee varieties, rinsing and cleaning patterns

*Based on consumer testing in Germany comparing leading One Touch (coffee + milk) Fully Automatic Espresso machines

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Topics

Coffee Consumer products Press release

Contacts

Sheo Rai

Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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