News center | Singapore

Jan 13, 2025

Hung Choong Hwang appointed Country Manager of Philips Singapore

Singapore – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the appointment of Hung Choong Hwang as Country Manager of Philips Singapore, effective December 9, 2024. In his role, he will lead the company’s overall business and operations in Singapore. In addition, Hung Choong will also be the Health System District Sales Leader of Singapore, where he will lead the organization in driving strategic partnerships and engagements to improve people's health and well-being through meaningful innovation.

With over 35 years in the technology industry, Hung Choong brings with him a wealth of experience. Prior to this, he held a number of senior positions at Intel, managing strategic accounts and leading high-performing teams to deliver impactful outcomes across various industry verticals. His experience spans Healthcare and Life Sciences, Cloud, artificial intelligence (AI), and High-Performance Computing, with a strong focus on driving digital transformation and fostering strategic partnerships.

 
As healthcare providers in Singapore continue to tackle challenges including staff shortages, growing demand and financial pressures, Hung Choong will lead Philips Singapore as it supports healthcare providers through meaningful innovations that drive positive impact on both patient and environmental health. The announcement follows the commencement of a strategic collaboration between Philips and Singapore General Hospital (SGH) to set up a first-of-its-kind Magnetic Resonance Imaging (MRI) Training Center in Singapore to upskill healthcare workers and improve patient care in Singapore and across Asia Pacific (APAC).

"I am excited and honored to join Philips and contribute to our purpose of improving people’s health and well-being through meaningful innovation. We have a talented and dedicated team in Singapore, and I look forward to working with them to continue collaborating with our ecosystem partners to improve care delivery and deliver better care for more people”, said Hung Choong Hwang, Country Manager, Philips Singapore. 

“With Hung Choong’s wealth of experience in the technology and health technology fields, we are confident that under his leadership, Philips Singapore will continue to grow and thrive,” said Mark Burby, Vice President, Health Systems, Philips APAC. “His passion for and expertise in technology make him uniquely qualified to lead our Singapore business as we support the country in transforming healthcare through strategic partnerships and patient-centric innovation.”

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

 

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2023 sales of EUR 18.2 billion and employs approximately 69,700 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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yi xian

Tan Yi Xian

Communications and Brand Manager, ASEAN

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