Mar 16, 2022

Philips is Championing a Healthy Smile For Every Singaporean This World Oral Health Day  


To shine the spotlight on the importance of maintaining good oral health for overall well-being, Philips celebrates the occasion with its Sonicare range of electric toothbrushes.

   

Singapore – This World Oral Health Day, Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, is calling public attention to the importance of adopting good oral hygiene habits to keep our teeth and gums healthy in our later years by partnering with dental professional Dr Leroy Kiang to develop an educational infographic on maintaining oral hygiene. It will also be launching its Sonicare 3000 electric toothbrush in a limited Black edition to mark the occasion. Numerous studies show a strong link between poor oral health and chronic diseases such as diabetes, heart disease and stroke1,2. The World Health Organization has also adopted an important resolution which underpins that maintaining a healthy mouth can reduce your chances of developing wider health issues. Globally, around 3.5 billion people suffer from preventable oral diseases – such as tooth decay and gum disease3. As with many major health issues, prevention and early detection of oral disease is key to stem any negative repercussions on the rest of your body.


“The mouth is often regarded as the mirror of one’s health. At Philips, we always keep the health of our consumers first and consider their needs in our innovations. Our advanced personalised solutions are developed to support you in maintaining a set of healthy teeth and gums not just for cosmetic reasons, but also because a healthy mouth now may mean less health-related issues for you in the future,” said Mr Muir Keir, Business Leader, Personal Health, Philips ASEAN Pacific.


As one ages, the state of our mouth also changes. Our teeth will shift and lose bone mass, and gums will recede. Tooth loss can also occur due to long-term dental neglect and as our teeth enamel wears down. Dental caries, commonly known as tooth decay, and periodontal disease are among some of the most common dental diseases seen in Singapore. While dental caries affects people of all ages, gum diseases are a common issue as we age.

Keeping your mouth young and healthy with good habits

Maintaining healthy teeth and gums is a lifelong commitment that starts with good personal oral hygiene habits. Philips partners with dental professional Dr Leroy Kiang to share tips on preventing your teeth and gums from aging faster than your body, and how you can maintain a state of optimal oral hygiene.


“It is a common misconception that losing all of your teeth is a natural and inevitable part of aging. This is no surprise; even as recently as 20 or 30 years ago, it used to be common for tooth extraction to be prescribed as first line treatment for teeth with decay or gum disease. Thankfully, dentistry has come a long way since then. With conservative dental treatment, regular dental visits and proper oral hygiene practices, more patients can look forward to keeping a healthy set of natural teeth well into their golden years, “said Dr Leroy Kiang, dentist at Orchard Scotts Dental. 

Innovation that supports the adoption of good oral health habits 

philips sonicare 99000 prestige

Get a helping hand with the Philips Sonicare 9900 Prestige, Philips’ most advanced electric toothbrush, that senses your brushing style and adapts as you clean. Powered by artificial intelligence, its in-built sensors detect the pressure you apply, the cleaning motion you use and the coverage you achieve – giving you a truly personalised oral health care experience.

Paired together with the Philips Sonicare Cordless Power Flosser, experience a complete clean in just 60 seconds4 as it reinvents traditional flossing with QuadStream technology. The unique x-shaped Quad Stream tip separates flow into four water jets, covering more area between teeth and gum line for a faster, deeper clean without the hassle of string floss. The Pulse Wave technology guides gentle pulses of water from tooth to tooth, sweeping bacteria and food debris away from the gum line and in between teeth effortlessly removing up to 99.9% of plaque from treated areas5.


The Philips Sonicare 9900 Prestige is available in Champagne Gold and Midnight Blue at RRP $429 while the Sonicare Cordless Power Flosser retails at RRP $199, in black and white. Both products are available through Philips.com.sg, major consumer electronics stores, key departmental stores and online e-commerce sites Lazada.sg and Shopee.sg.

Making oral care accessible

In line with World Oral Health Day, get started on your oral care routine with Philips Sonicare 3000 and Sonicare 1000 series. The easy-to-use accessible range of Philips Sonicare 3000 and Sonicare 1000 series electric toothbrushes are powered by innovative sonic technology that provides a superior clean. Combined with our brush action, it gently removes plaque up to 3x better than a normal toothbrush6. The in-built pressure sensor on the Philips Sonicare 3000 Series flashes red to alert you when it detects you are brushing too hard, allowing you to achieve a gentler clean, improving your gum health and preventing gum recession. 

philips sonicare 3100 series

Let the QuadPacer guide your brushing, ensuring you are spending the optimal amount of time brushing each section of your mouth. Coupled with SmartTimer which comes with a 2-minute signal, it ensures you are adhering to the dentist-recommended brushing time each time you brush. Designed around the users, the Philips Sonicare 3000 and 1000 Series is slim, ergonomic, and comes with a familiar toothbrush shape that lets you transition into the electric toothbrushing experience seamlessly.


The Philips Sonicare 1000 is available in White-Mint at RRP $49 while the Philips Sonicare 3000 is available in White and Black (World Oral Health Day exclusive edition) at RRP $99 through Philips.com.sg, major consumer electronics stores, key departmental stores and online e-commerce sites Lazada.sg and Shopee.sg.

 

For more information on World Oral Health Day and its related promotional offers, please visit: https://www.philips.com.sg/c-w/promotions/wohd-2022.html

[1] Dietrich T, Garcia RI. Associations between periodontal disease and systemic disease: Evaluating the strength of the evidence. J. Periodontol 2005;76:2175-2184. Associations between periodontal disease and systemic disease: evaluating the strength of the evidence - PubMed (nih.gov). Accessed on 16 March 2022.
[2] Barnett ML. The oral-systemic disease connection. An update for the practicing dentist. J AM Dent Assoc 2006: 137 (suppl): 5S-6S. The oral-systemic disease connection. An update for the practicing dentist - PubMed (nih.gov). Accessed on 16 March 2022.
[3] Global, regional, and national incidence, prevalence, and years lived with disability for 354 diseases and injuries for 195 countries and territories, 1990–2017: a systematic analysis for the Global Burden of Disease Study 2017. Lancet 2018; 392: 1789–8583. Global, regional, and national incidence, prevalence, and years lived with disability for 354 diseases and injuries for 195 countries and territories, 1990-2017: a systematic analysis for the Global Burden of Disease Study 2017 - PubMed (nih.gov). Accessed on 16 March 2022.

[4] in clean mode

[5] in an in-vitro study, actual results may vary

[6] Versus manual toothbrush for healthier teeth and gums

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 19.5 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter

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Contacts

Jane Yeo

Head of Brand and Communications

Philips ASEAN Pacific

E-mail: jane.yeo@philips.com

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Get a helping hand with the Philips Sonicare 9900 Prestige, Philips’ most advanced electric toothbrush, that senses your brushing style and adapts as you clean.

Philips will be launching its Sonicare 3000 electric toothbrush in a limited Black edition to mark World Oral Health Day.

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